Thoughtful Human-Centered Design Should Sell Products — Not “Great” Marketing

What is the Intention-Action Gap?

Bridging the gap with Industrial Design

Poor Product Design Encourages Poor Marketing

HCD Solves Problems, Does Not Create Them

Solving User Problems with HCD

HCD Delivers the Most Benefits, Not the Most Features

HCD Makes Lasting Emotional Connections, Not Impulse Buys

Positive emotional responses in product design

It’s Not a Marketing Thing — It’s Human-Centered Design



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Speck Design

Speck Design


We improve human connections and experiences through innovative product design.