Product Design Trends We Expect to See In 2024

Speck Design
3 min readJan 3, 2024


As 2024 unfolds, the realm of product design is undergoing a transformative shift. Propelled by technological advancements and a deepening commitment to environmental stewardship, this evolution is set to redefine the creation and development of products. We anticipate a landscape where consumer expectations evolve, and new industry standards emerge, influencing a broad spectrum of sectors.

AI Leads to Further Personalization

The democratization of data analysis in product creation, spearheaded by entities like Microsoft, will revolutionize how designers approach their craft. The availability of sophisticated, user-friendly tools for data analysis will further enable product creators and inventors to explore niche markets and craft more customized experiences. AI’s capacity to analyze extensive data sets quickly characterizes this era of enhanced efficiency and innovation. Using natural language models, creators will gain deeper insights into consumer behaviors and preferences, leading to products that align more closely with individual needs and tastes.

Expedited Design Efforts

AI is transforming the creative process in product design. Its capability to generate a wide range of initial concepts will speed up the design cycle. This not only accelerates the process but also adds a level of diversity and sophistication. Designers will be equipped to explore a wider range of ideas, customizing products to fit consumer preferences more accurately and efficiently. The result is a more dynamic and expedited approach to product design.

Sustainability’s Growing Influence

Sustainability, once a peripheral concern in specific industries, will become a central theme in design across all sectors. We expect a significant shift towards eco-friendly solutions, particularly in industries like medicine and construction, which need to adopt sustainable practices faster. This trend signifies a growing awareness and responsibility towards environmental sustainability, transcending industry boundaries.

The Expansion of Class 1 Medical Devices:

Class 1 medical devices, characterized by their minimal regulatory requirements and lower risk compared to more heavily regulated categories, will continue to see a significant uptick in production within the medical industry. These devices, which include simple tools and non-invasive instruments, have historically formed a steady segment of the medical market. However, recent trends indicate a dynamic shift towards these less-regulated devices. This movement is propelled by the growing fascination with personalized medicine, which has encouraged inventors and companies to innovate and introduce diverse new devices specifically designed to cater to unique consumer health needs. The shift towards Class 1 medical devices is also a strategic response to the stringent and often prohibitive barriers associated with FDA-regulated (Class 2 and Class 3) devices. Consequently, innovators are increasingly exploring the Class 1 space, seizing the opportunity to meet the burgeoning demand for more accessible, customized medical solutions that can be brought to market more swiftly and efficiently.

Fashion Industry at a Crossroads

In 2024, we foresee the fashion industry undergoing a significant transformation due to the integration of AI in design processes. This technological advancement will enable designers to produce fashion items at unprecedented speeds, further amplifying the dynamics of “fast fashion.” This rapid design and production capability, however, brings forth a critical challenge: ensuring that the acceleration enabled by AI does not conflict with the growing imperative for sustainable production practices. As AI propels the fast fashion trend forward, it becomes essential for the industry to align this swift manufacturing pace with the increasing consumer demand for environmentally responsible fashion choices. The industry will therefore find itself in a pivotal position, tasked with striking a delicate balance where the efficiency of AI-driven production harmoniously coexists with a commitment to environmental sustainability.


The year 2024 is poised to be a turning point in product design. With AI reshaping the creative landscape and sustainability becoming a universal benchmark, the industry is moving towards an era of heightened innovation and ethical responsibility. As product designers, we are at the vanguard of these changes, ready to embrace the challenge of creating products that are not unique and personalized but also conscientious of our planet’s future.

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Speck Design

We improve human connections and experiences through innovative product design.